Ducray Sensinol Rebranding (Concept)

Derrick Lin


Agency: Ampro Design
Design: Diana Barbu
Logo Design: Lehel Mór Makó
Art Direction: Irinel Ionescu
Concept: Raluca Aldica
Project Type: Concept
Location: Bucharest, Romania
Packaging Contents: Shampoo, Serum

Ducray Sensinol – “The drop”

Just as the water drop is essential to life, the Sensinol drop is essential to sensitive skin. In this concise, simple truth about the product range is where the new shape of the Sensinol bottle found its inspiration. The drop-shaped bottle stands for the Sensinol formula based on active ingredients with high efficiency in treating and comforting ailing skin conditions.

This design was nominated for gold and you can find it amongst the 5 finalists in the epda DIY competition 2015.