Gothenburg Soda (GBG Soda)

Derrick Lin


Designers: Mikael Selin and Depero Quadrigea
Project Type: Produced, Commercial Work
Client: Gothenburg Soda
Location: Gothenburg, Sweden
Packaging Contents: Non Alcoholic Soda
Packaging Materials: Glass

Everything that is microbrewed is not beer. Simon Svensson from Sweden recognized the absence of non alcoholic tasty beverages at restaurants and bars in Gothenburg. And started GBG Soda (Gothenburg Soda). The first to flavours to hit the market is Ginger Ale and India Pale Soda. Simon experiments with flavours, spices and combinations to give that extra sting to it.

The packaging design is a colourful mix of fruits, handwritten typography and local landmarks from and around Gothenburg.

A local brew that tastes like far far away.