Juan Montaña

Posted on

Derrick Lin


Agency: Sociedad Anónima
Project Type: Produced, Commercial Work
Location: Mexico City
Packaging Contents: Distilled liquor
Packaging Materials: Glass

Moonshine was the name given to illegally distilled whiskey during the US Prohibition, among this time, production was carried out at night, under the moon’s rays.

Juan Montaña is a Mexican distilled liquor which represents the southern US., made out of natural products such as water, yeast, corn kernels and barley.

Its branding, packaging and graphic language are inspired by the story of a typical old hermit living in the southern US Mountains, represented with a vintage illustration at the top of the label.

We chose to merge a rustic style with spare printing techniques to create a fresh design, combined with old fashioned elements to reflect the natural essence of the product. The result is a label with a vintage and raw look that give it a hand made feel that could represent the nature of the product.