Mo(ti)ve Protein Yogurt (Concept)

Derrick Lin


Designer: Sofia Karioti
Project Type: Concept
Location: Athens, Greece
Packaging Contents: Yogurt
Packaging Materials: Plastic Container

Mo(ti)ve is a premium Greek Protein Yogurt. Suitable for athletes, gym enthusiasts, vegetarians and every person with a busy, active lifestyle.

The minimalist design serves as a stark contrast to more traditional yogurt packaging.

Black combined with colour, serves the purpose of giving a more athletic perspective to the product.

To make the yogurt stand out from other brands, each of the yogurt cups is covered in a series of colorful dots that allude to the flavor of the yogurt inside.

What’s Unique?
Aside from the spotted pattern, the cups are free from any other graphics. The minimalist packaging is designed to represent the purity of the product and the fact that the yogurts contain no added sugar or artificial sweeteners.