Designer: Klivisson Campelo
Project Type: Concept
Packaging Contents: Coffee
Packaging Materials: Paperboard tubes in natural color, metal lid and graphic finish.
Its name is a combination of BRASIL + FELIZ (‘happy’ in Portuguese), that is related to the fact that there is always a smile afterwards, independently from the taste of the coffee. It had as inspirational input facial expressions and colors for interpreting and representation of flavors which are: traditional, mild, strong and extra strong.
In an iconic way, the cup represents a smile and the handle a tongue, together with the variation of a eye pupil and eyebrows, essential factors of a facial expression. It transmits, apart from the flavors, a positive and comic information.
The use of facial expressions and colors to interpretation and representation of flavors.