Design Agency: Parasol Island
Creative Director: Matthias May
Creative Director: Andrew Morgan
Project Type: Produced, Commercial Work
Client: Jeep Germany
Location: Berlin, Germany
Packaging Contents: Dirt
Packaging Materials: Cardboard, Aluminium, canvas
Just in time for the brand’s 75th anniversary, Jeep® is celebrating the special bond between Jeep drivers and their cars with the release of the ultimate gift for your Jeep®: The Jeep® Mud Mask. The first mud mask for SUVs promises to be adventure in a can, the emergency aid for all adventure-deprived City-Jeeps®.
The strictly limited, and beautifully crafted Mud Masks contain exactly what a true offroad-adventurer is missing in the city: 100% real dirt, as an expression of the desire to escape the daily grind and search for new adventures far off the beaten track.
It’s real dirt in a can. The first Mud Mask / beauty product for cars.
The hand-finished packaging combines several high-end techniques and materials to create a unique item that was only produced in a strictly limited run of 75 units.