Hana Ichie Sake

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Designer: Ana Popova
Project Type: Produced, Commercial Work
Location: Hokkaido, Japan
Packaging Contents: Sake, Alcoholic Beverage, Japanese rice wine

“Hana Ichie” Sake Label Design for a leading Japanese bar chain “Hokkaido”.

“Hana Ichie” (花いちえ) Sake is sold only at Hokkaido chain bar. There are over 60 “Hokkaido” bars in Japan, which serve local food in Northern Island in Japan, Hokkaido. “Hana Ichie” sake is purely made from rice & rice malt, however it has fruity flavor and rich aroma. To be sold as stylish sake, as if a person is having a wine. To be sold by glass (made specially for sake).

Design:
Most of the sake label designs are old-fashioned, traditional Japanese brush strokes in black with white background. Hana Ichi design had to be modern, stylish, closer to a wine label. To stand out to customers and might be choosen for the label.

Colors:
Accent colors for different sake flavors in each season.

Motifs used:
Japanese flag & Hokkaido Island motifs (ocean waves, grassland, shape of Hokkaido island)