Mr. Beig (Concept)

Design Agency: ChiapaDesign
Designer: Rodrigo Chiaparini
Project Type: Concept
Location: São Paulo, Brazil
Packaging Contents: Food

The new Mr. Beig line of pastas, represented by an octopus illustration, naturally portrays the dyeing process applied to this special gourmet dish. We intended to appeal to teenagers and kids, attracting this segment to the black pasta market.