Vafo – Carnilove


Kafkova 527/10, 160 00 Praha 6-Dejvice, Česko

Design Agency: DePOT Design
Project Type: Produced, Commercial Work
Client: Vafo Praha
Location: Prague, Czech Republic

Redesign of the brand and packaging design of Carnilove.

Today’s world is sick. We feed our pets with foods that contain large amounts of pollutants, additives and unsuitable ingredients unlike the biological pedigree of dogs. Carnilove represents a return to the roots, to the tradition, and to the original life of the carnivore dog. Carnilove: The simplicity and charm of good nutrition without additives and diverse natural resources.

Key elements have been defined as follows:
Brand DNA: Return to the roots.
Slogan: Into the wild
Benefits: meat as the main ingredient, no grains, no potatoes

We chose a wolf as the main character, as a representative of dog ancestors. The wolf is set in its original wilderness habitat and is in a different position for each type of dog food. The design makes use of natural materials such as stone, wood and paper. Also, the chosen typography helps to emphasize the authenticity of the whole concept. The distinctive logo unifies the whole range and includes the slogan “Into the Wild.” Besides packaging design we have prepared a comprehensive design of POS and POP materials.