Gapchinska: Spring And Romantic Confectionery

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Derrick Lin


Design Agency: UDC Licensing Agency
Head of Creative Department: Irina Gromova
Design Director: Vladimir Prikhodskiy
Illustrator: Evgeniya Gapchinskaya
Graphic Designer: Olena Kuzmina
Project Type: Produced, Commercial Work
Client: Malbi foods Ukraine (Millennium, Lyubimov)
Location: Kiev, Ukraine
Packaging Contents: Confectioneries (Chocolate)
Packaging Materials: Paper

We have developed a range of packaging for chocolate products for one of the largest confectionery companies in Ukraine – Malbi foods.

The main tasks we faced:
– to create a design based on GAPCHINSKA brand
– to fulfill the spring spirit and powerful positive emotions – love and care
– to stand out among the huge number of competitors on the market shelf

The package for spring collections was released on two different formats with two designs.

What’s Unique?
GAPCHISNKA is the feminine lifestyle licensed brand created in Ukraine and this is the unique feature of this project.