M&Ms MEGA Limited Edition Promo Kit

Posted on

Derrick Lin


Design Agency: Lyhnia S.A.
Packaging Design: Petros Andreou
Graphic Design: Yannis Kazantzoglou
Photography: George Tzortzis
Project Type: Produced, Commercial Work
Client: Mars Hellas S.A.
Location: Athens, Greece
Packaging Contents: 1x Packaging of MEGA M&Ms, 1x Leaflet
Packaging Materials: Carton, Paper

Μ&Μ’s Limited Edition-MEGA pleasure in a box!

Everyone’s favourites, M&M’s, have decided to impress us, once again, with their most MEGA M&M’s to this day.

Three times bigger and with more chocolate than ever, it only comes as a Limited Edition. All it took was some MEGA M&M’s, a lot of experimentation and good will to come up with a truly MEGA Experience Kit!

Simply by pulling a lever, an elaborate mechanism triples the size of the lentil! We are welcomed by the two lovely M&M’s characters on the cover, while on the inside we find the delicious MEGA Lentils, as well as a leaflet with all the details to complete this special experience!

We would like to thank Mars Hellas once again for trusting us to enhance the MEGA M&M’s experience.

What’s Unique?
The uniqueness in this project is the way the paper mechanism, operates. We are welcomed by the two lovely M&M’s characters on the cover, and by pulling the lever on the top-right of the package, the circle reveals the New MEGA M&M’s candy, which is almost triple the size of the original one, while the famous “m” symbol on the candy stays the same size.