Sunny Waffles

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Derrick Lin


Design Agency: Branding Agency “POSH”
Project Type: Produced, Commercial Work
Client: “Truff Royal”
Location: Ukraine, Dnepropetrovsk
Packaging Contents: Confectionery – Waffles, also developed the design for the Confectionery Company «Truff Royal». This Company has been in the market for a long time, and we were given the task – to develop the package design, which will help to pay attention to the new product and to distinguish it among others. An unknown product requires fresh solutions, and our goal was to interest the customer in purchase of the new, high-quality product of the Company which has already worked out the image and concept.

Creative design was developed on the black background, for a brighter underscore the main message – the features of the package contents. Designers primarily proceeded from product identity: waffles are light in weight and have an interesting structure, so the association traced with the air and ease.

Drawings white «chalk» on a dark background are symbolizing the ease and freedom: the sky, the birds, the sun, balloons – all created in thin lines. Brand clearly conveys the essence of the product, but it does not heaped with unnecessary elements.

Graphical solution emphasizes the specific form of wafers, and, looking at the packaging the buyer can already make sure that now will become the owner of truly original product.

So what is our feature, among others?

We create comprehensive solutions for brands, which helps in the realization of an individual approach to each client, it can be seen on our products. When we create a new product, we rely not only on the skills and the specifics of each product, but also on the knowledge of the characteristics of consumer psychology.