This is an anniversary beer that resulted from the collaboration of two romanian beer brands: Hop Hooligans & Ground Zero. This special recipe was made for the 6th anniversary of Beer o’Clock Bar (Bucharest) and it was a limited edition of artizanal beer. As this beer was a result of a collaborative project what best would suit the label design than the 2 characters (hooligan on the left & mad man on the right) celebrating the event (Six years o’clock).
I think this design stands out because of the use of illustration and the bold, bright colors. In Romania the use of illustration in packaging is hardly present so I think this was an important element of differentiation.