Hash Beer (Student Project)

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Designers: Inmo Kang, Yujeong Kim
Project Type: Student Project
School: Kaywon University of Art & Design
Course: Digital Media Design
Tutor: Wonchan Lee
Location: Seoul, Korea

The origin of its name is derived from one of the hottest online trends, Instagram hashtag.

Its colours are carefully designed to make it ‘look good’ when they take photos with their mobile phones, therefore it will lead users to upload their photos on the Instagram.

The components inside the package are composed of recyclable disposal products and picnic blanket, and the outer package is made of durable cardboard which will accommodate the components inside like a table.

Hash beer satisfies both needs from people who want to draw attention online as well as enjoy their outdoor life with their friends and family.