Sake OK – A Hybrid Creation (Student Project)

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Derrick Lin


Designer: Jackson Holloway
Project Type: Student Project
School: RMIT University
Course: Bachelor of Communication and Design
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Beer Label
Packaging Materials: 100% Japanese Cotton Off-White/Cream

Exploring and redefining the preconceived notion attached to craft beer consumerism.

Challenging the relationship a consumer has with the product, extending that experience beyond initial contact at the local bottle shop.

Finding new means of distribution the audience is able to connect with the idea of tactility expressed through form.

Creating a tangible experience, engaging with user perception allowing for unique interpretation of the product.

Sake OK is a hybrid creation brewed and bottled in Northern suburbs of Melbourne, gentrifying a stereotyped and saturated market.

What’s Unique?
Hand Screen-Printed label, curation of specific materials to complement brand direction.