Wayward Wild Ales

Creative Agency: Oli Woods
Print Tech: Andrew Bousejean
Photographer: Nicholas Wightman
Project Type: Self Promotion
Location: Australia
Packaging Contents: Craft Beer
Packaging Materials: Uncoated paper stock, Glass

Wayward Wild Ales is a promotional packaging project to encourage engagement with craft breweries.

Drawing inspiration from the mysterious process of wild fermenting beer and the unseen forces which play a role in creating this unique style of ale.

The packaging features de-bossing, die-cuts, a hand signature as well as multiple high builds on an uncoated label stock.

What’s Unique?
The ‘Wild Fermented’ Dark Saison label has more in common with a premium gin or whiskey than the usual craft beer label.

This delivers high perceived product value while still maintaining the core ‘craft’ cues.