Designers: Andrea Ribera, Cristina Castells, Maria Fernanda Peña
Project Type: Student Project
School: ELISAVA Escola Universitària de Disseny i Enginyeria de Barcelona
Course: Master’s Degree in Packaging Design
Tutor: Carlos Calahorra, Álex Jiménez, Jon Marín
Location: Barcelona, Spain
Packaging Contents: Legumes
Packaging Materials: Paper
Getting kids to eat the foods that are actually healthy for them can be quite a challenge. Grow With Me, allows children and parents to grow organic chickpeas, lentils, white beans, and other legumes, and it comes in an easy-to-use, all-in-one pack.
By getting children more involved in the process of growing the food, it gives them a deeper understanding of where it comes from and makes them excited to eat it. Grow With Me is in a box that engages kids and features a humorous bean mascot on it that grows as you open it. Instructions are right on the box, making it easy to use and eliminating unnecessary packaging. A convenient carrying handle rests at the top, allowing children to grab it and carry it without any problems.
Grow With Me! is respectful with the enviroment and with double function. We generated an attractive box for an adult (parents) and children audience, with biodegradale materials, the cardboard and both inks. Creating a surprise effect while opening it, we wanted to encourage children to eat legumes and finally giving a second use to package: a pot, so that children can plant their own vegetables and grow with them.
Monomaterial, biodegradable, double function, ecopackaging, two inks, funny.