Derrick Lin


Creative Agency: Sasquatch
Project Type: Produced, Commercial Work
Client: Redhook Brewery
Location: Woodinville, Washington
Packaging Contents: Beer

Redhook Brewery got a new look this year, including all new packaging and a branding overhaul with modern-classic designs that celebrate Redhook’s heritage and original look and feel, which dates back more than 35 years.

The entrepreneurial spirit that is a hallmark of Redhook, one of America’s first craft breweries, is evident in the new packaging and design. Part of its original beer lineup, Extra Special Bitter’s badge and logo lock up inspired the facelift of the entire Redhook brand family, highlighted recently in Redhook’s new American Pale ale, which was released earlier this month.

All core and seasonal beers have new labels and packages, including the brewery’s seasonal variety packs. Portland, Ore.-based Sasquatch Agency designed the new packaging.