totallee iPhone Case

Derrick Lin


Company: totallee
Creative Director: Matthias Hug, Mitchell Arvanites
Project Type: Commercial Work
Location: South Pasadena, USA
Packaging Contents: iPhone

When it comes to iPhone cases, there are a lot of options out there. However, most are bulky, branded, and take away from your iPhone’s aesthetic. Enter, totallee a California based company that specializes in offering a collection of thin and minimalistic iPhone cases.

Totallee sells directly to customers via their online store. So instead of typical display or retail packaging they need to design something that is sturdy, functional and straightforward enough to work as a shipping box while at the same time presenting their product in a clean, sophisticated way. Their solution to creating a hybrid between a protective shipping box and an elegant retail package was a subtly branded cardboard box just wide enough to fit a standard shipping label. Playing off their black and white brand colors inside the box is a white sleeve holding a black, hand-signed warranty card and a black bag containing their thin iPhone case.