Creative Agency: Subbota Communication Group
Designer: Vyacheslav Korzyuk
Copywriter: Vladimir Malyavko
Project Type: Produced, Commercial Work
Client: Farm “DAK”
Location: Minsk, Belarus
Packaging Contents: Goat chesse
Packaging Materials: Paper, carton
A task was to develop the packaging and label for goat cheese brand “Lizavetinsky”
Cheese “Lizavetinsky” is a unique farm product, which are manufactured in accordance with age-old recipes. Grazing goats and milk production is carried out in accordance with the rules of organic farming without using any chemical fertilizers. The packaging should reflect the benefits of the product, positioning it in a given niche.
A head of cheese is wrapped in a thin paper, which contains information about the main stages of cheese production. To reflect the local production a real map of the area indicating the location of the farm has been used in the design of the label. To give the product greater individuality it is provided with a liner which includes farmer’s appeal to buyers.