Designer: Michael Guite
Project Type: Student Project
School: University of Wisconsin Stout
Course: Product and Packaging Design
Professor: Nagesh Shinde
Location: Menomonie, Wi
Packaging Contents: Quinoa – Red – Tri-color – White
Packaging Materials: Packing paper, colored paper, paper tubes, stamp and ink
Andes Quinoa is hand harvested in the Andes Mountains, where the craft of farming this crop has been perfected over the last 5,000 years. There is a rich culture surrounding these farms, and I wanted to capture that within the design. The bright colors within the design are inspired by the traditional clothing worn by the people of this region, and the hand drawn type and drawing represent the hand harvested aspect of this product. This crop has been consumed in South America for thousands of years, and is now becoming popular around the world. To accommodate for this, I created a bilingual package that includes both English and Spanish.
This package is user friendly and creates an experience for the consumer. The lid of the package turns to reveal the cooking instructions and then a hole for pouring the Quinoa. The lid of the package can also be used as a measuring cup if the consumer doesn’t have one.