Heinz Ketchup Mediterranean with dried tomatoes

Derrick Lin


Creative Agency: Uniqa Creative Engineering
Project Type: Produced, Commercial Work
Client: Kraft Heinz Company
Location: Moscow, Russia
Packaging Contents: Ketchup

With autumn comes desperate longing for sun, so we struggle to get back the excitement of summer travels, for instance, remember a freshly discovered food recipe you tried during your trip.

KraftHeinz specialists are particularly scrupulous when it comes to creating new unique products. They are always happy to share with you a new outstanding flavor that is as bold as a sunshiny summer afternoon: Heinz Mediterranean with Dried Tomatoes.

The product itself and its name helped to find direction for packaging design: the basic concept represents transformation of recognizable Mediterranean colour and object codes into design elements. The background is covered with unevenly painted blue and white wooden panels, while the food zone attracts the most attention with a delicious mouthwatering bruschetta. Bon appetite, it’s summer again!