Designer: Collin Garcia
School: University of Wisconsin – Stout
Course: Product and Packaging Graphics
Tutor: Nagesh Shinde
Project Type: Student Project
Location: Menomonie, USA
Packaging Contents: Tequila
Packaging Materials: Adhesive paper, Folding Board
Quijote is an authentic Mexican tequila inspired by traditional Spanish historical art and contemporary design aesthetics. The brand was created in response to tequila’s robust masculine nature and the obscure package solutions that surround it in the market.
The name Quijote is derived from both the quiote (the tall flowering stalk of the agave plant), and the last name of the Spanish fictional character Don Quixote. Using the idea of the agave plant and the charismatic nature of Quixote was what inspired the context of the brand. This can be seen in the illustration, typeface choices, and colors.
The illustration was inspired by traditional Mexican woodcut art, with a contemporary clarity to it. Applying these elements through graphic overlapping was in cue to modern print design techniques. The authentic nature of this package is expressed by the hand-made illustrations/graphics and individually printed boxes.
The bottle shape was inspired by the piña of the agave, giving it a shorter, wider appearance. This increases front-end visibility and differentiates itself from other bottles on the shelf. The three-sided shape also makes it easier for users to hold, pass, or pour.
When put together, these elements are meant to create an engaging product that speaks to audiences through the authenticity of the culture and striking visuals; an approach worthy of representing the boldness and strength of tequila.
The bottle’s shape and size give it a eye-catching stature that separates itself from other brands and the transparent labeling give it visual interest from any angle.