Creative Agency: EZCO
Creative director: Lina Vigraite
Copywriter: Lina Vigraite
Designer, photographer: Santas Mankevicius
Designer: Kristina Stupuraite
Illustrator: Kateryna Tkachenko
Project Type: Produced, Commercial Work
Client: Nordic Berry
Location: Vilnius, Lithuania
Packaging Contents: Mashed berries to prepare a drink
Packaging Substrate / Materials: Glass, paper
“Nordic Berry” Mashie is the natural mashed berries that natively grow in a frozen landscape of Northern Countries. We’ve all tasted tea, coffee, juice and smoothie, but have you ever tried Mashie? Mashie is mashed berries used for a preparation of a drink. Delicious hot and cold. Similar berry drinks were widely used during winter periods for a pleasure and health treatments here in Northern Countries. “Nordic Berry” Mashie revives the values that generations lived with long before Us and promises a long-lasting feeling of delight.
Our task was to create a full Branding & Labels for the Product. The strongest creative link was North and heritage. Our solution was to go for a classical view, avoiding popular or temporary visual techniques of Today. We chose “Nordic Berrry” to have a recognisable classical warm look, quiet&natural style of illustrations, northern colour code and kept it simple.
All our illustrated Heroes, birds and animals, are well-known lovers of berries.