TAITA 40 (Student Project)

Designers: Karen Cedeño & Edwin Bowen
Project Type: Student Project
School: Escuela Superior Politécnica del Litoral (ESPOL)
Course: Final Degree Project
Tutor: Jefferson Romero M.A.
Location: Guayaquil, Ecuador
Packaging Contents: Playing Cards + Accessories
Packaging Substrate / Materials: Paper, Wood
Printing Process: Digital Print, Laser Cutting

“Cuarenta, more Ecuadorian than ever”
TAITA 40 is a set of playing cards and accessories for the traditional Ecuadorian game “Cuarenta”, inspired by the iconography and characters of the Huancavilca and Inca cultures, the last ancestral villages belonging to the coast and high land mountain regions of Ecuador during the time of Spanish conquest.

The color palette and packaging designs of the “Cacique” and “Inca” lines give the product a classic and traditional image. The wooden packaging preserves adequately the playing cards and its accessories, while the flexible lid allows to manipulate the items without any difficulty. The laser cutting technique in the wood besides the flexibility of the material, leaves an odor trace in the packaging, turning it into a characteristic element of the product.

As a final result we obtain an object that carries culture and traditions that pays tribute to the elements that have formed the identity of our country.

What’s Unique?
– Shape: The trunk shape gives a traditional style to the packaging.

– Odor: The laser cutter technique leaves an odor of burnt wood, it is the most special characteristic in the packaging.

– Laser kerf bending technique.