Creative Agency: Pixelarte diseño & Creatividad
Project Type: Produced, Commercial Work
Client: Pol Nostrum Ale
Location: Valencia, Spain
Packaging Contents: Beer
Packaging Substrate / Materials: Paper
Printing Process: Screen printing and stamping
Pol Nostrum Ale is a Valencian Craft Beer, awarded with 3 Gold Stars by the prestigious International Taste & Quality Institute in Brussels in 2014, named the “most valued” Spanish beer of the year by ITQi and one of the best in the world.
As a starting point, Nostrum Ale draws on our grand Mediterranean Sea. We developed the whole project with lots of enthusiasm and affection given that we are able to work with some of the elements that we love most, and which motivate us: beer, sun and sea. We have used a lettering to enhance the artisanal factor that characterises craft beer, visually supporting the work with illustrations.
The packaging materials have been carefully selected; opting for special textured paper for the label, white screen printing and copper stamping in the typography reflections. This selection reinforces the premium values of the beer and gives the bottle a unique appearance, perfectly contrasting with the product’s ochre hues. We believe that beauty is on the inside, but when the outside reflects beauty, it greatly enhances marketing and the product’s acceptance by the public. We believe that we have managed to do this. Let’s drink to that. Cheers!