Russian Vodka Skylarks

Derrick Lin


Designer: Alexey Poteychuk
3D Visualization: Maxim Kulikov
Project Type: Produced, Commercial Work
Client: Saranskiy Distillers
Location: Moscow, Russia
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass, Paper, metal cap
Printing Process: Flexography, Foil stamping, Varnish

Alexey Poteychuk was designed the labels for Russian vodka Skylarks [Жаворонки]. The main association of the product – is the freedom with which the associated larks and Russian nature. Emotional and active logo good product highlights from the competition on the supermarket shelf. For additional degree of individualization of the product give the birds made embossing on the bottle. The product is available in the lower price segment and widely represented in the Russian retail trade.