Derrick Lin


Designer: Ljubiša Gornik
Project Type: Produced, Commercial Work
Client: Tuborg
Location: Banja Luka, Bosnia and Herzegovina
Packaging Contents: Beer

Tuborg ran its design contest asking designers from Serbia, Montenegro, Croatia, Hungary, Bulgaria and Bosnia-Herzegovina to create a new packaging which will be used this year.

The contest was promoted on Facebook, Instagram and some of the most influential web portals for designers. More than 60,000 people visited the website, and it was seen more than 160,000 times.

The working template was downloaded from the Tuborg. Design platform more than 7,000 times, and more than 100 design solutions were received until the closing date. Based on the website visitors votes, five works were chosen to appear on Tuborg bottles and cans throughout 2017.

This is Tuborg limited edition design contest winning design.

I found inspiration in electronic music, which I visually connected with words by turning letters into a binary code that is graphically presented on the label.