Jam and Jelly

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Creative Agency: Cursor Design Studio
Photographer: Michael Koronis
Project Type: Produced, Commercial Work
Client: Foodsurfing Ltd
Location: Larissa, Greece
Packaging Contents: Spreads
Packaging Substrate / Materials: Glass
Printing Process: Offset

Cursor Design Studio created a series of packaging – illustrations for spread products Jam and Jelly. The design, as well as the typography, is 100% handmade with pen just as they are produced with 100% fruit with no added sugars! We used light colors for the background of the label and different from each other to give a bit more color design. Name, logo and labels ruled by romantisme and sweetness. We use serif typography for the ingredients – info and we designed a Greek handmade alphabet for the titles. Τhe lid of the package is selected to bronze color to give a more retro feeling