Derrick Lin


Designer: Mahnoor Khan
Project Type: Student Project
School: PrattMWP
Course: Communications Design
Tutor: Cindy Koren
Location: Utica, New York
Packaging Contents: Shampoo and Conditioner
Packaging Substrate / Materials: Wooden shampoo dispensers
Printing Process: Digital Printing

Elixir is a high end 2 in 1 hair shampoo and conditioner that elixifies your hair with just one wash. Elixir has a wide range of magical shampoos and conditioners that help to modify the texture of your hair.

What’s Unique?
Elixir is for anymore who is tired of using heat to straighten or curl their hair. This magical potion is used just like any other shampoo and conditioner except it is not. Unlike other shampoos and conditioners, Elixir does not enhance already existing curls or straight hair but actually makes dead straight hair as curly as you want and vice versa with just one wash! It is made up of all naturally occurring elements and oils that help temporarily modify the texture of your hair. With just one wash Elixers wide range of shampoos and conditioners can give you your desired hair texture and you can try a new texture with every wash! The best thing about Elixir shampoos is that you can have your natural hair texture back by simply washing your hair but don’t worry, rain will not bring back your natural texture!

Elixirs packaging is unique because no other shampoos come in a wooden bottle which is waterproof and shatterproof.