Creative Agency: MORE Studio
Project Type: Produced, Commercial Work
Location: Tbilisi, Georgia
Packaging Contents: Meat products
Packaging Substrate / Materials: Paper, flow pack, polythene
Printing Process: Digital Printing
Our lives are nothing but a series of moments, and if there is one thing we could all agree on, it is that everyone should be a bit more present, in the moment, and appreciative of those little nuggets of joy we so often fail to notice.
LIDERFOOD™ is one of the largest meat production companies in Georgia. We were approached with a challenge to create a consistent brand identity and packaging design to fit a range of as many as 60 SKUs. Considering the many rules and limitations of this particular product category, the task seemed like a bit of a head scratcher.
What we came up with was a minimalistic, yet daring approach based on the universal appreciation of yummy moments in life, and the slogan to go with it: LIDERFOOD™ – for Happy Moments. We decided to keep branding simple, clean and elegant, while holding on to the traditional values that came with the brand and its history.