Designer: Luiz Pegoraro
Photographer: Gabriel Sândalo
Project Type: Produced, Commercial Work
Client: Aina Kombucha
Location: Florianópolis, SC – Brazil
Packaging Contents: Non alcoholic beverage
Packaging Substrate / Materials: Glass and foil paper
Printing Process: Flexography
Aina is a family Kombucha brewery, a probiotic beverage of the fermentation of green tea in a symbiotic culture of bacteria and yeast. Known as the “SuperFood” of the beverages it is very tasty and refreshing besides bringing many health benefits.
I was invited to create the visual identity and packaging for this family brewery located at Lagoa da Conceição in Florianópolis. The name Aina means land in Hawaiian and natives see their identities and wellbeing entwined with the land, and so respecting it and living in it are of the utmost importance and that was the main reference to create the visual identity and product.
Their product should be packaged in amber glass bottles that have brightness protection, most indicated for this kind of beverage. The challenge was to create a label to be used this amber bottle commonly used for beer that differed from beers at the market and was attractive at shelf.
It’s unique by the minimal design and classy being attractive and easily discoverable at the point of sale.