Creative Agency: Tung
Project Type: Produced, Commercial Work
Packaging Content: Coffee
Hatch is a coffee roastery in Toronto that produces ready-to-drink cold brew coffee. Using only high quality, natural ingredients, and a unique, craft-oriented manufacturing process, Hatch aims to bring cold brew coffee from a traditionally niche, but growing market into the mainstream. We developed a clean, contemporary brand identity suggestive of Hatch’s artisanal influences, that appeals to both the coffee connoisseur and the everyday, adventurous coffee consumer. This visual language was carried through to the design of the packaging, which uses bold, illustrative imagery, and also to the design of the Hatch website, where consumers can directly purchase and subscribe to their favourite brew.