Jack Daniel’s Tennessee Cider

Creative Agency: Midday
Project Type: Commercial Work
Client: Brown- Forman
Location: London, UK
Packaging Contents: Blend of Tennessee Whiskey & Apple Cider
Packaging Substrate / Materials: Glass / Paper Label

Tennessee Cider blends Jack Daniel’s Old No.7 Tennessee Whiskey with crisp apple cider. Our challenge was to transport this iconic brand into a new territory, creating a unique expression of Old No.7 whilst retaining it’s famed aesthetic. Inspired by apple orchards, we crafted their unruly branches into the shape of the Jack Daniel’s filigree. Further cider cues were introduced with woodcut illustrations and tactile finishes.