Creative Agency: SOYUZ
Project Type: Produced, Commercial Work
Location: Moscow, Russia
LONSON OIL — a visual container project for a startup company from the Russian South
The startup produces limited edition seed oils under its own “Lonson” brand, using only eco-friendly ingredients with no additives or supplements. Brand’s concept is based on the very notion of cleanness and pureness. It symbolises oil producers perpetual wish to make a product of higher quality, which is reflected in the brand’s visual identity.
The composition is dualistic with a seed and a drop compiled in one. When connected, they create a symbol for infinity and symbolise both the interconnection of nature elements and the continuous repetition of extraction cycles in order to achieve a perfect result.
This conceptual approach is emphasised in production design. Bottles and tables are produced in limited quantities with designer glass and craft hand-embossed paper.