CoCoCo (Concept)

Designer: Kirill Moskvich
Project Type: Concept
Location: St. Petersburg, Russia
Packaging Contents: Eggs
Packaging Substrate / Materials: Cardboard, paper
Printing Process: Digital printing

The standard food design was rejected immediately, because “for an unusual place – an unusual design”. As the serving of the dishes in CoCoCo reminds of minimalism in contemporary art, the main idea of the package should stand as a poster to a modern exhibition. The word “Present” under the logo should make it clear to the customers that it is not just eggs or bread, but an excellent product that the company proudly presents.