We – Condom (Concept)

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Creative Agency: Keon Designs
Project Type: Concept
Location: Pune, India
Packaging Contents: Condom
Packaging Substrate / Materials: Laminated Paper, Wax Paper, Plastic Laminated Aluminium Foil
Printing Process: Digital Printing, Selective Lamination

This is a condom packaging and branding concept project developed by Keon Designs a Design Consultancy Firm from India.

The brand name “WE” was thought to improvise the way world sees condoms, especially in the crowd where they hesitate to ask for condoms at stores. The packaging was designed keeping in mind the two varied categories of users, funky and formal. The tastes and likes of both the categories are different and same is the case for their demands of experience. At the same time keeping in mind the after act process of disposal of the condom, we at Keon Designs came up with a solution of disposal bags made from wax paper. The used condom could be easily disposed in this small bag but yet not become one of the filth around in nature. As the material of condom is biodegradable so is the wax bag.

The user experience designed was from the two perspectives. “Funky” people like an extra flavored, jazzy feel, vibrant and attractive colors and we named the pack as “youth”. Where as formal people like subtle, soothing feel for which we named it as “mature”.

Keon Design is looking for the company who wants to get this designed project and launch it in market.

What’s Unique?
Both the forms of the packaging considering the target user segments makes it unique.

The design that integrates the biodegradable disposal bag inside the package is also one of the interesting features of the package.