ROCK’N’DOGS – Takeaway Food Packaging (Student Project)

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Derrick Lin


Designer: Karina Pasechka
Project Type: Student Project
School: Lviv National Academy of Arts
Course: Packaging design
Tutor: Petro Nahirniy
Location: Lviv, Ukraine
Packaging Contents: Hot dogs
Packaging Substrate / Materials: box/corrugated cardboard
Printing Process: Digital printing

The main idea of creation this packaging is ease of use. As for me, it’s the most important part of packaging design. I decided to create an easy-to-use package for hot dogs. As hot dogs are street food, the packaging should be comfortable in any situation. Even if you eat on the go, in the car or in the park.

The boxes created from corrugated cardboard. This is a secondary raw material, that doesn’t harm the ecology. The use of secondary raw materials prevents deforestation. Also thanks to the micro-angle, the temperature of the meal are decreases more slowly.

The visual aspect of this project:
Complicated illustration of visitors of the snack-bar with food in them hands. Atmosphere of the Rock’n’Dogs place are friendly, so I decide to reflect it on my illustration. It’s served as the main content for my design.

What’s Unique?
The shape of this packaging is unique. It was create a special for a particular meal, which includes the hot dog and fries, or sandwich and fries. As a corrugated cardboard are strong material, you