Derrick Lin


Creative Agency: Glasyr Studio
Project Type: Produced, Commercial Work
Client: Gro
Location: Copenhagen, Denmark
Packaging Contents: Cold pressed organic juices
Packaging Substrate / Materials: Glass bottles, brown paper bags

Gro is a newly established juice producer that specializes in organic cold-pressed vegetable juices. Gro produces the purest and rawest juice possible, no preservatives, non pasteurized and without any form of additives. Thomas Holm, the founder of Gro asked Glasyr to design a visual identity that represented his values of honesty and pro organic farming. Gro needed an identity for the product that could penetrate the higher end of the juice market. The solution was luxury through simplicity. Glasyr created a visual identity that expresses the organic with a pinch of luxury.

What’s Unique?
The see-through label on the bottle visualises the honesty of the brand. Gro means grow in danish and the concept of the logo represents growth. The middle letter is enlarged to visually represent this. A pattern was designed as an abstraction of the process of making juice, the mixing of liquids. The visual identity has helped Gro to get market shares and get a lot of attention. The company went from one to five employees within the first year on the market.