Designer: Mana Majboor
Location: Pune, India
Project Type: Concept
Packaging Content: Medicines
Faculty guide: Ranjana Dani
Managing a well organized medical kit as a student away from home has always been a task. KEEP, the medical kit, not only provides a well organized kit for medicines but also provides an additional provision of tallying your symptoms and taking the medicines accordingly.
Put inside a sleeve ( external packaging) the medical kit is divided into three boxes (internal packaging) according to three main basic ailments: Flu, stomach and first aid. Each box has a panel listing symptoms for different illness printed on the lid . The medicines are further organized inside the main boxes into compartments according to the different symptoms.
The main boxes can be stacked up inside the sleeve (external packaging )or can be carried as separate boxes.
It aids you to treat your basic ailments on your own. It can be carried by students to the college, for camping etc. and can be packed by moms with their kids who are going away from home for the first time.
*This project is hypothetical hence the name of the sponsor, Norvartis.
The designed packaging is not only a kit to store medicines, but also provides an entirety of a guide for symptoms, a compact packaging and the simplest way to store medicines. To relate to the target audience more, the illustration style chosen was pop art.