Better Butter (Student Project)

Derrick Lin


Designer: Charmaine Sah
Photography: Rahul Mathew
Project Type: Student Project
School: Srishti Institute of Art, Design and Technology
Course: Packaging Design
Location: Bangalore, India
Packaging Contents: Butter
Packaging Substrate / Materials: Cardboard Box
Printing Process: Digital Printing

My main aim is to spread awareness about Bodyshaming in a satirical way through butter packaging. I also aim to break stereotypes about Bodyshaming through a subtle way.

A butter is never consumed all at once,hence as she/he keeps eating butter they slowly get the message which I intend to give which is ‘Beauty comes in all shapes and sizes’. The illustration with a message is a fun surprise for the consumer which he/she gets as they keep eating the butter.

What’s Unique?
Recall Value: There is a fun artwork inside the butter that makes it a collectible item for the consumer instead of throwing the wrapper away.