The Coffee Route

Posted on

Derrick Lin


Designer: Ishani Nandedkar
Project Type: Student Project
School: MIT Institute of Design
Course: Graphic Design
Tutor: Prof. Ranjana Dani
Location: Pune, India
Packaging Contents: Coffee
Packaging Substrate / Materials: Cardboard with inner aluminium coating to prevent moisture absorption
Printing Process: Digital Printing

The Coffee Route is a suggestive multipurpose packaging for instant coffee. The structure is divided into three parts namely the mug inside which the refill pack is placed and circular sachets stacked one above the other. The Refill pack will have sachets which can be disposed of. Whom will this packaging cater to? People who prefer to experiment with flavours. So ideally, you don’t have to buy the mug whilst buying the pack of three when refilling.

The uniqueness of the flavours is that they have been derived from the folklore around how coffee travelled all over the world. So three main flavours namely, Ethiopian, Coffee from Yemen and Venice shall be the three options sought after.

The visual language and colour palette play a huge role in bringing out the quirkiness and youthfulness, much needed for the young coffee lovers who can afford it.