Daohuaxiang Rice

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Creative Agency: paisha
Project Type: Produced, Commercial Work
Location: Xi’an, China
Packaging Contents: Rice
Packaging Substrate / Materials: Paper

Customers are from their own rice, paddy field, past the home population, the field also, young people are out of work, home land shortage, Rongxin natural (boss) to see the situation, give up Beijing’s high paying jobs, with the family business back to their fields. The cooperation mainly designed two products, one is Rong Xin family, one is your “Mi” growth. We have chosen this expression style by comparing a large number of competing products, expressing the love of rice produced in our own rice paddies with the most simple pictures. The action figures, to our consumers in a field and enjoy the natural feeling.