Designer: Grace Song
Project Type: Student Project
School: Ontario College of Art and Design
Course: Packaging Design
Tutor: Stuart Werle
Location: Toronto, ON, Canada
Packaging Contents: Page Overlays
Packaging Substrate / Materials: Paper (Matte Mylar)
Printing Process: Digital Printing
Adv-Eyes is a brand dedicated to an often neglected consumer target, being the special-needs target audience. The products are specifically designed for individuals that undergo reading difficulties, in which page overlays are able to aid in the process. They are meant to provide a gratifying effect while performing an originally difficult task, in which the overlays are able to gradually create relief and improvement. The products are all targeting individuals who would need visual assistance within reading, in which various needs may apply.
As of the brand identity, the typographic aspect presents the main product function, while the arrow illustrates a sense of direction or guidance. It can also be seen as a universal happy smile, creating an illusion of a visual representation of how the consumer or end-user will feel after the whole experience; gratification, satisfaction, relief, and confidence.
The packaging is designed to be more than just a single-use, plastic coverage as it is most commonly seen. Adv-Eyes products will be housed within a package that can essentially be used as a transportable carrier or protector for the page overlays over a long period of time. Ultimately, the unique selling proposition would be the treatment of the packaging in which it can be a product protector, as well as folder with a seamless open and closure for easy access.