Designers: Brandi Steele, Jessica Wonomihardjo, Jay Jeon, Lisa Lindh
Ceramicist: Julia Lemke
Project Type: Student Project
School: Academy of Art University
Course: Packaging 4
Tutor: Michael Osborne
Location: San Francisco, CA
Packaging Contents: Home Goods, Bath & Body, Hand Thrown Ceramics
Packaging Substrate / Materials: Cardboard, Plastic Bottles, Paper
Printing Process: Lasercut Cardboard, Digital Printing, White Ink Printing, Stamp Embossing
We were tasked with envisioning a retail store with exclusive products that targets and fills the current market gaps. Through research and analysis of generational habits, the current store brand landscape and pinpointing target audiences, we found a demand in a few specific areas. Consumers are looking for items with a story that supports their desire for personal expression. Additionally, we discovered there is a shift happening within the definition of consumer value. People are moving away from the notion of monetary value and instead are searching for value in knowledge, craftsmanship, ultimately searching for a sense of connection to the world around them.
Mission Statement: From is a store that designs and collaborates with local craftsmen. Each product has a story, that promotes transparent production; creating value and opportunity for self expression within the guests.
”From Home” is a line of home goods and decor, designed to bring personality and value into any home. This curated line of products can be mixed and matched to amplify any personal style. Each item has a story, based on its history from concept to production.
“From: Basic” is a line of beauty and personal care products. This label is designed to be the essential skin product for the consumers who want simplicity in their daily routine. It holds the core values of the brand, while ultimately creating a recurring consumer base.
From: Partnership x Totem Co.
”From Partnership” is the most individual of the overarching store labels. While adhering to all the overall core values, this label independently communicates the aspect of partnership for the From Store. Every quarter, the From brand partners with a local business collaborate to create new edition of the products. By introducing such flexibility into the store, space is left for adaptation and change within the demanding markets.
For this initial edition, we partnered with a local ceramics artist, Julia Lemke. Her brand Totem Co., based out of Berkeley, is a collection of homeware and jewelry inspired natural forms, simplicity and traditional craft. All her products are made by hand, then designed through her special glaze chemistry process.