Designer: Ryan Stephany
Project Type: Student Project
School: University of Wisconsin – Stout
Course: Product and Packaging Design
Tutor: Nagesh Shinde
Location: Menomonie, WI
Packaging Contents: Herbs and Seasoning
Packaging Substrate / Materials: Glass Jar, Bamboo Lid
Printing Process: Digital Printing, Vinyl Cutting, Laser Engraving

Herban is designed to offer an easy way to grow a fresh, organic herb garden in any kitchen. Small enough to fit on a window sill, herban jars are designed specifically for small apartment kitchens, where counter space is coveted. With decomposable seed pouches in each jar, all you need to do is add water. Each herb can also be paired with a seasoning blend designed to match it’s flavor profile.

The mark blends angular with organic, representing how structured cityscapes and the natural world intertwine. The abstracted style of the mark was inspired by graffiti; the tangled, organic shapes are reminiscent of a root system growing from skyscrapers. The mark is laser engraved into the bamboo lid as well as applied with vinyl to the glass jar, creating an elegantly simple package.

Herban offers a sustainable alternative to buying herbs from a grocer, as well as supplying the user with an attractive package that is designed to be kept and re-used.

What’s Unique?
Herban stands out first and foremost as a product. In my research, I found nothing quite like it on the market. The high quality jars are designed to be stacked, providing an interesting way to store the product. Herban also provides a unique user experience. Most herb sales are limited to small plastic containers which lack re-usability, but herban supplies a way to cultivate a sustainable herb resource.

The best part about growing herbs from seeds is that the user knows exactly what goes into their growth, meaning they can be sure that they are eating organic, non-gmo produce. Italian, Latin and Mediterranean seasoning mixes are specifically designed to pair with each herb, supplying the user with all of the ingredients needed to add that extra touch to any meal. Sustainable, organic gourmet cooking has never been easier.

The brand is also unique in the illustrative quality of the mark. Meant to appeal to urban apartment owners specifically, herban’s artistic and modern branding makes it stand out on any shelf.