Creative Agency: Politanski Brand Design
Project Type: Produced, Commercial Work
Client: MIESZKO S.A.
Packaging Contents: Chocolate sweets
Packaging Substrate / Materials: Foil
Printing Process: Flexogrpahy
Mieszko Junior is a new brand of MIESZKO S.A., a manufacturer of chocolate sweets from Poland. The brand is dedicated mainly to children and focuses on joy, freedom and sharing with others. Mieszko Junior creates unique and innovative products, addressing the needs of a modern little human, animating the imagination and broadening horizons.
The basic line of sweets has been extended with kilo packaging for wholesale and sale by weight.
Brand heroes accompany children on every step of their space journey, appearing on both sweets wrappers and bags. The real constellations of stars printed on the wrappings are an additional educational element.
Mieszko Junior is much more than just tasty sweets, it’s a metaphor of a space travel. We have created the whole brand universe, awakening children’s imagination. Brand heroes are a bunch of friendly animals, levitating in Space, sharing their knowledge about it with the youngest space explorers. An offbeat packaging line with distinguishable brand heroes makes the product recognisable and exceptionally attractive for children.