Designer: Teresa Redón
Project Type: Student Project
School: EASD – Escuela de Arte y Superior de Diseño de Valencia
Course: Final Degree Project
Location: Valencia, Spain
Packaging Contents: Extra Virgin Olive Oil
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen printing
Olix is an innovative packaging that aims at raising Spanish extra virgin olive oil to the highest quality, providing the user a great experience through a functional and aesthetic pour in the form of ‘threads’. Directed to an audience who values the quality elegantly presented.
Quality, elegance and experience. Every detail of its design reflects these values. Quality through the product to be contained, elegance through Marca España and a memorable experience with the packaging.
Its original pour is achieved by modifying the shape of the mouth and neck of the bottle in channels that will fade away, focusing all the attention on the top of the bottle.
The grooving is done both inside, to divide the liquid into ‘threads’, and outside, fulfilling the aesthetic function but also the indicative, allowing the user to easily identify and interpret the use of the packaging. The elegant channels along with the conceptual graphics of ornamental labeling motifs are designed for the user to associate and refer concepts related to Spanish culture as a strategy to enhance the Marca España.