Designer: Kevin Lam
Senior Designer: Jean Wong
Project Type: Produced, Commercial Work
Client: Kiwi Manuka
Location: Australia, New Zealand
Packaging Contents: Manuka Honey Wine
Packaging Substrate / Materials: Glass Bottle, Paper, Cardboard
Printing Process: Digital Printing, Foil Stamping
Mānuka Honey Wine/Liqueur, a fermented delight all the way from New Zealand.
Known for its distinctive character and texture from the honey, the wine broadens out on the palate with the initial impressions dominated by concentrated honey flavours. The finish note of this wine is refreshingly clean, with natural acidity balancing the smooth honey aftertaste, becomes a rich and fulfilling experience for consumers.
Knowing its origin from New Zealand, the design solution is to not just emphasis on its origin but also on the main ingredient that makes this wine special – Mānuka Honey. Using a clean and simple visual language with a serif type font, it allows the main ingredient of this product to stand out. The chosen font has given the brand a classic approach, preparing for a global release whenever is ready.
The design decision of using white space with gold foil, is drawing from the inspiration of the taste from both products. Describing the finish note of this wine/liqueur as refreshing and crisp, both label is finished in a tone of simplicity yet exclusive to conclude the design.
To differentiate the products from others, a Mānuka flower label has been created to mark this creation. Hand drawn Manuka flower is been developed through scratch to convey the exquisite of these wine/liqueur.