Designer: Melania Membrillo
Project Type: Student Project
School: Universidad de Monterrey
Course: Materiales y Formas
Tutor: Mori Franco
Location: Monterrey, N.L, México.
Packaging Contents: Eggs
Packaging Substrate / Materials: Paperboard
Printing Process: Digital Printing
This packaging was designed to innovate something we used to consume a lot, making a difference in the packing we are used to buy and see. My idea was making the packaging more appetizing and with a color that it will make you feel confident when you see it in the supermarket. Ovo it is a packaging for one egg and more. For this project I use paper and cardboard. The branding was inspired by European Kings, the first color that come out of my mind was blue and also blue makes you feel confident and that was what I want to project Wirth Ovo, the name “OVO” it’s egg in Galician, I choose this language because some people say that the eggs in Galicia are the best and also the most expensive ones.